Porn's #NoFap Recession

Every November, millions of young men renounce masturbation. The data shows it's not just all talk. When we looked at month-to-month traffic to xHamster, October to November, we saw traffic fall an astonishing -14.5%.

At first, we thought that decline might have something to do with Thanksgiving. So, we instead compared the first week of October 2017, with the first week of November 2017 — that way, we can avoid statistical noise like Halloween. Again, the decline held. As we dug deeper into the data, we noticed something else. The decline in traffic wasn't universal. Visits from women, for instance, actually rose between October and November.

But visits from men fell, not just overall, but for every demographic age group.


Unfortunately for us, porn’s #NoFap recession is real! That’s just one reason we are redoubling our efforts to make sure xHamster is a true home for women.

And in a bid to win the guys back, over the next few weeks we’re launching a #NutNovember campaign. Because, despite what the nuns might’ve taught you, porn is GOOD for you.

Alex Hawkins
Vice President, xHamster
alex.hawkins@xhamster.com